Customer-centric knowledge management : concepts and applications /

"This book is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation, contributing to the dynamic and emerging fields of organizational knowledge management, customer relationship management, and information and communication technolo...

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Bibliographic Details

Other Authors:	Al-Shammari, Minwir, 1962-
Format:	Book
Language:	English
Published:	Hershey, PA : Information Science Reference, [2012]
Subjects:	Customer relations. Knowledge management. Relationship marketing.