Cover Image

Marketing without advertising : brand preference and consumer choice in Cuba /

Bibliographic Details
Main Author: Morales, Emilio, 1969-
Other Authors: Scarpaci, Joseph L.
Format: Book
Language:English
Published: New York : Routledge, 2012.
Series:Routledge advances in management and business studies ; 50.
Subjects:
Marketing > Cuba.
Consumers' preferences > Cuba.
Brand choice > Cuba.
Description
Physical Description:xx, 229 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780415896986 (alk. paper)
0415896983 (alk. paper)