Marketing without advertising : brand preference and consumer choice in Cuba /

Bibliographic Details
Main Author:	Morales, Emilio, 1969-
Other Authors:	Scarpaci, Joseph L.
Format:	Book
Language:	English
Published:	New York : Routledge, 2012.
Series:	Routledge advances in management and business studies ; 50.
Subjects:	Marketing > Cuba. Consumers' preferences > Cuba. Brand choice > Cuba.

West Campus Library: Stacks