What's Black about it? : insights to increase your share of a changing African-American market /

African Americans have more influence on today's culture and taste than any other ethnic group in the world. What's Black About It? offers a fresh perspective on changing the views of corporate America and how they market to the African-American consumer. This book presents historical, psy...

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Bibliographic Details

Main Author:	Miller, Pepper
Other Authors:	Kemp, Herb
Format:	Book
Language:	English
Published:	Ithaca, NY : Paramount Market Pub., 2005.
Subjects:	African American consumers. Marketing > United States.