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Fuzzy methods for customer relationship management and marketing : applications and classifications /

"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.

Bibliographic Details
Corporate Author: ebrary, Inc
Other Authors: Meier, Andreas, 1951-, Donzé, Laurent
Format: eBook
Language:English
Published: Hershey Pa. : Business Science Reference, 2012.
Subjects:
Customer relations > Management.
Marketing.
Fuzzy logic.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
Item Description:Two columns to the page.
Electronic resource.
Physical Description:xxi, 365 pages : illustrations (some color)
Bibliography:Includes bibliographical references and index.