Fuzzy methods for customer relationship management and marketing : applications and classifications /

"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.

Bibliographic Details

Corporate Author:	ebrary, Inc
Other Authors:	Meier, Andreas, 1951-, Donzé, Laurent
Format:	eBook
Language:	English
Published:	Hershey Pa. : Business Science Reference, 2012.
Subjects:	Customer relations > Management. Marketing. Fuzzy logic. Electronic books.
Online Access:	Connect to the full text of this electronic book