Differentiate or die : survival in our era of killer competition /

Bibliographic Details
Main Author:	Trout, Jack
Other Authors:	Rivkin, Steve, 1947-
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, [2008]
Edition:	2nd ed.
Series:	Wiley online library.
Subjects:	Advertising > Brand name products. Brand name products. Competition. BUSINESS & ECONOMICS > Distribution. BUSINESS & ECONOMICS > Marketing > General. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource (x, 262 pages)
Bibliography:	Includes bibliographical references (pages 245-250) and index.
ISBN:	0470223391 0470267755 (electronic bk.) 1118258045 (electronic bk.) 9780470223390 9780470267752 (electronic bk.) 9781118258040 (electronic bk.)
DOI:	10.1002/9781118258040