Differentiate or die : survival in our era of killer competition /

Bibliographic Details
Main Author:	Trout, Jack
Other Authors:	Rivkin, Steve, 1947-
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, [2008]
Edition:	2nd ed.
Series:	Wiley online library.
Subjects:	Advertising > Brand name products. Brand name products. Competition. BUSINESS & ECONOMICS > Distribution. BUSINESS & ECONOMICS > Marketing > General. Electronic books.
Online Access:	Connect to the full text of this electronic book

Available Online