The mobile marketing handbook : a step-by-step guide to creating dynamic mobile marketing campaigns /

"Focusing on the continuing integration of mobile marketing into the daily lives of consumers-locally, nationally, and globally-this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marke...

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Bibliographic Details

Main Author:	Dushinski, Kim, 1966-
Format:	eBook
Language:	English
Published:	Medford, N.J. : Information Today, Inc., [2012]
Edition:	2nd ed.
Subjects:	Telemarketing. Cell phones. BUSINESS & ECONOMICS / Marketing / Direct. BUSINESS & ECONOMICS / Advertising & Promotion.
Online Access:	Connect to the full text of this electronic book