Thinking small : the long, strange trip of the Volkswagen Beetle /

"Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woo...

Full description

Bibliographic Details

Main Author:	Hiott, Andrea
Format:	Book
Language:	English
Published:	New York : Ballantine Books, [2012]
Edition:	1st ed.
Subjects:	Volkswagen Beetle automobile > History. HISTORY / Modern / 20th Century. TRANSPORTATION / Automotive / General. BUSINESS & ECONOMICS / Advertising & Promotion.
Online Access:	Cover image