Product innovation toolbox : a field guide to consumer understanding and research /

Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical tips...

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Bibliographic Details

Other Authors:	Beckley, Jacqueline H., Lopetcharat, Kannapon, Paredes, Maria Dulce
Format:	eBook
Language:	English
Published:	Hoboken : John Wiley & Sons, 2012.
Series:	Wiley online library.
Subjects:	Consumer behavior. Marketing research. New products. Electronic books.
Online Access:	Connect to the full text of this electronic book