The timeless principles of successful business strategy /

This book examines established firms that have endured for a century and more, presenting ten lessons that reveal the fundamentals of long-term corporate strategy. Countering short-term thinking, these are principles to be pondered and used case-by-case.

Bibliographic Details

Main Author:	Viardot, Eric
Format:	eBook
Language:	English
Published:	New York : Springer, 2011.
Series:	Management for professionals.
Subjects:	Business planning. Strategic planning. Business. Customer loyalty. Customer relations. Leadership. Electronic books.
Online Access:	Connect to the full text of this electronic book