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CRM fundamentals /

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"CRM fundamentals describes how to successfully build and execute a customer relationship management system, from managing the initial implementation to maintaining and evolving the program over time. It willhelp you identify goals, line up the right people, plan projects, and choose software p...

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Bibliographic Details
Main Authors: Kostojohn, Scott, Johnson, Mathew (Author), Paulen, Brian (Author)
Other Authors: McKinnie, Tom (Reviewer)
Format: eBook
Language:English
Published: [New York, N.Y.] : Apress, [2011]
Series:Expert's voice in information technology.
Subjects:
Customer relations > Management > Data processing.
Customer relations > Management.
Electronic commerce.
Electronic books.
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Call Number: HF5415.5 .K67 2011eb
 
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HF5415.5 .K67 2011eb Available