Psychophysiological measurement and meaning : cognitive and emotional processing of media /

"This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a...

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Bibliographic Details

Main Author:	Potter, Robert F.
Other Authors:	Bolls, Paul David, 1966-
Format:	Book
Language:	English
Published:	New York : Routledge, 2012.
Series:	Routledge communication series. Media research.
Subjects:	Mass media > Psychological aspects. Communication > Psychological aspects. Psychophysiology > Research. Psychometrics.