The end of business as usual : rewire the way you work to succeed in the consumer revolution /

"Today's biggest trends --the mobile web, social media, real-time-- are forcing us to rewire the way we think, act, and run our businesses. They have produced a global culture, shrinking the world one tweet at a time. These new tools have created an ever expanding "Egosystem," in...

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Bibliographic Details

Main Author:	Solis, Brian
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, [2012]
Edition:	1st ed.
Subjects:	Consumer behavior. Customer relations. Social media. Internet marketing > Social aspects. Management > Social aspects. Information technology > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book