Plan B : how to hatch a second plan that's always better than your first /

Argues that businesses often fail because they fail to implement business plans that can be adapted in response to market changes and competition and outlines how to develop an effective, adaptable business plan.

Bibliographic Details

Main Author:	Murray, David Kord
Format:	Book
Language:	English
Published:	New York : Free Press, 2011.
Edition:	1st Free Press hardcover ed.
Subjects:	Business planning. Creative ability in business. Creative thinking.