Brands and branding geographies /

This collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. The contributors present critical reflections and synthesis of a range of conceptual and theoretical frameworks and methodological appro...

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Bibliographic Details

Main Author:	Pike, Andy, 1968-
Format:	eBook
Language:	English
Published:	Cheltenham : Edward Elgar Pub., 2011.
Subjects:	Branding (Marketing) Brand name products. Globalization. Business names. Product management. Business. Electronic books.
Online Access:	Connect to the full text of this electronic book