Cracking the code : leveraging consumer psychology to drive profitability /

Bibliographic Details
Other Authors:	Posavac, Steven S., 1969-
Format:	eBook
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe, [2012]
Subjects:	Consumer behavior. Marketing > Management. Marketing > Management. Marketing. Business.
Online Access:	Connect to the full text of this electronic book

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