Brand new : solving the innovation paradox--how great brands invent and launch new products, services, and business models /

"A strategic blueprint for successful new product development and implementation. Brand New provides a clear road map to creating successful new products using a revolutionary innovation process. Author Mike Maddock has used his firm's innovation process to create and launch what is now CB...

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Bibliographic Details

Main Author:	Maddock, G. Michael, 1965-
Other Authors:	Uriarte, Luisa C., 1968-, Flaim, Javier, 1970-, Miller, Brett S., 1969-
Format:	Book
Language:	English
Published:	Hoboken, N.J. : Wiley, [2011]
Subjects:	Technological innovations. New products. Creative ability in business.
Online Access:	Cover image Table of contents only Publisher description Contributor biographical information