The ad-free brand : secrets to building successful brands in a digital world /
"Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. [...] Chris Grams integrates classic brand positioning concepts with 21st century digital strategies,...
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Bibliographic Details
| Main Author: |
Grams, Chris |
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| Format: | Book
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| Language: | English |
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| Published: |
Indianapolis, Ind. :
Que Pub.,
[2012]
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| Subjects: | |
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