The marketing agency blueprint : the handbook for building hybrid PR, SEO, content, advertising, and Web firms /

"Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy...

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Bibliographic Details

Main Author:	Roetzer, Paul, 1978-
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, 2012.
Subjects:	Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book