The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world /

"In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: "Would you recommend us to a friend?" By asking customers this question, you identify detractors, who sully your firm's reputation...

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Bibliographic Details

Main Author:	Reichheld, Frederick F.
Other Authors:	Markey, Rob
Format:	Book
Language:	English
Published:	Boston, Mass. : Harvard Business Press, [2011]
Edition:	Rev. and expanded ed.
Subjects:	Customer relations. Consumer satisfaction. Customer loyalty. Employee motivation. Employee loyalty. Leadership. Success in business.