Marketing 3.0 : from products to customers to the human spirit /

Bibliographic Details

Main Author:	Kotler, Philip
Other Authors:	Kartajaya, Hermawan, 1947-, Setiawan, Iwan
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, [2010]
Series:	Wiley online library.
Subjects:	Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book