Inbound marketing : get found using Google, social media, and blogs /
For decades marketers have interrupted their way into buyers' wallets with TV and radio advertising, cold calling, and email blasting. But this type of marketing is coming to an end, as buyers get more and more sophisticated about blocking interruptions using TiVo, Sirius Satellite Radio, spam...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
[2010]
|
| Series: | New rules of social media series.
Wiley Online Library. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Front Matter
- Inbound Marketing. Shopping Has Changed- Has Your Marketing?
- Is Your Web Site a Marketing Hub?
- Are You Worthy?
- Get Found by Prospects. Create Remarkable Content
- Get Found in the Blogosphere
- Getting Found in Google
- Get Found in Social Media
- Converting Customers. Convert Visitors into Leads
- Convert Prospects into Leads
- Convert Leads to Customers
- Make Better Decisions. Make Better Marketing Decisions
- Picking and Measuring Your People
- Picking and Measuring a PR Agency
- Watching Your Competition
- On Commitment, Patience and Learning
- Why Now?
- Tools and Resources
- Tips from the Trenches for Startups
- Index.