Inbound marketing : get found using Google, social media, and blogs /

For decades marketers have interrupted their way into buyers' wallets with TV and radio advertising, cold calling, and email blasting. But this type of marketing is coming to an end, as buyers get more and more sophisticated about blocking interruptions using TiVo, Sirius Satellite Radio, spam...

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Bibliographic Details

Main Author:	Halligan, Brian, 1967-
Other Authors:	Shah, Dharmesh, 1967-
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, [2010]
Series:	New rules of social media series. Wiley Online Library.
Subjects:	Google. Marketing. World Wide Web 2.0. Customer relations. Internet marketing. Marketing > Blogs. Social media > Economic aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book