Becoming a category of one : how extraordinary companies transcend commodity and defy comparison /
A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."- Publisher's Weekly. Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. P...
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| Format: | eBook |
| Language: | English |
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Hoboken, N.J. :
John Wiley & Sons,
[2009]
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| Edition: | 2nd ed., rev. and updated. |
| Series: | Wiley online library.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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