Becoming a category of one : how extraordinary companies transcend commodity and defy comparison /

A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."- Publisher's Weekly. Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. P...

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Bibliographic Details

Main Author:	Calloway, Joe
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, [2009]
Edition:	2nd ed., rev. and updated.
Series:	Wiley online library.
Subjects:	Benchmarking (Management) Brand name products. Corporate image. Electronic books.
Online Access:	Connect to the full text of this electronic book