Becoming a category of one : how extraordinary companies transcend commodity and defy comparison /
A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."- Publisher's Weekly. Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. P...
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| Format: | eBook |
| Language: | English |
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Hoboken, N.J. :
John Wiley & Sons,
[2009]
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| Edition: | 2nd ed., rev. and updated. |
| Series: | Wiley online library.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."- Publisher's Weekly. Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. |
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| Item Description: | Electronic resource. Includes index. |
| Physical Description: | 1 online resource (xiv, 251 pages) |
| ISBN: | 0470529334 (electronic bk. : Adobe Digital Editions) 0470529342 (electronic bk. : Mobipocket Reader) 0470529350 (electronic bk. : Adobe Digital Editions) 1118256174 (electronic bk.) 9780470529331 (electronic bk. : Adobe Digital Editions) 9780470529348 (electronic bk. : Mobipocket Reader) 9780470529355 (electronic bk. : Adobe Digital Editions) 9781118256176 (electronic bk.) |
| DOI: | 10.1002/9781118256176 |