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Advertising media planning : a brand management approach /

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Bibliographic Details
Main Author: Kelley, Larry D., 1955-
Other Authors: Jugenheimer, Donald W., Sheehan, Kim
Format: Book
Language:English
Published: Armonk, N.Y. : M.E. Sharpe, [2012]
Edition:3rd ed.
Subjects:
Advertising media planning.
Brand name products.
Marketing.
Search Result 2
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by Kelley, Larry D., 1955-
Published 2008
Table of contents only
Book
Search Result 3
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by Kelley, Larry D., 1955-
Published 2004
Book
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