Advertising media planning : a brand management approach /

Bibliographic Details

Main Author:	Kelley, Larry D., 1955-
Other Authors:	Jugenheimer, Donald W., Sheehan, Kim
Format:	Book
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe, [2012]
Edition:	3rd ed.
Subjects:	Advertising media planning. Brand name products. Marketing.