Cover Image

Branding and sustainable competitive advantage : building virtual presence /

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

Bibliographic Details
Other Authors: Kapoor, Avinash, Kulshrestha, Chinmaya, 1976-
Format: Book
Language:English
Published: Hershey, PA : Business Science Reference, [2012]
Subjects:
Branding (Marketing)
Brand name products > Management.
Product management.
Description
Summary:"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.
Item Description:"Premier Reference Source"--Cover.
Physical Description:xi, 282 pages : illustrations ; 29 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781613501719 (hbk.)
1613501714 (hbk.)
9781613501726 (ebook)
1613501722 (ebook)
9781613501733 (print & perpetual access)
1613501730 (print & perpetual access)