Branding and sustainable competitive advantage : building virtual presence /

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

Bibliographic Details

Other Authors:	Kapoor, Avinash, Kulshrestha, Chinmaya, 1976-
Format:	Book
Language:	English
Published:	Hershey, PA : Business Science Reference, [2012]
Subjects:	Branding (Marketing) Brand name products > Management. Product management.