An integrative approach to innovation management : patterns of companies' innovation orientation and customer responses to product program innovativeness /

Bibliographic Details
Main Author:	Zacharias, Nicolas
Corporate Author:	SpringerLink (Online service)
Format:	Thesis eBook
Language:	English
Published:	Wiesbaden : Gabler Verlag, [2011]
Series:	Gabler research. Neue Perspektiven der marktorientierten Unternehmensführung
Subjects:	Technological innovations > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book

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