Crafting strategy : embodied metaphors in practice /

"The rationalist approach to strategizing emphasizes analytical and convergent thinking. Without denying the importance of this approach, this book argues that strategists must learn to complement it with a more creative approach to strategizing that emphasizes synthetic and divergent ways of t...

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Bibliographic Details

Main Author:	Heracleous, Loizos Th
Other Authors:	Jacobs, Claus D.
Format:	Book
Language:	English
Published:	Cambridge, UK ; New York : Cambridge University Press, 2011.
Subjects:	Strategic planning. Metaphor > Social aspects. Creative thinking. Organizational behavior. BUSINESS & ECONOMICS / Strategic Planning.
Online Access:	Cover image