Hospitality marketing : principles and practice.

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to...

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Bibliographic Details

Main Author:	Bowie, David, 1951-
Corporate Author:	ScienceDirect (Online service)
Other Authors:	Buttle, Francis
Format:	eBook
Language:	English
Published:	Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2011.
Edition:	2nd ed.
Subjects:	Hospitality industry > Marketing. Hotels > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book