Marketing plans : how to prepare them, how to use them /

Bibliographic Details
Main Author: McDonald, Malcolm
Corporate Author: ebrary, Inc
Other Authors: Wilson, Hugh, 1962-
Format: eBook
Language:English
Published: Chichester, West Sussex, U.K. : Wiley, 2011.
Edition:7th ed.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:xvi, 573 pages : illustrations (some color)
Bibliography:Includes bibliographical references and index.