Marketing plans : how to prepare them, how to use them /

Bibliographic Details
Main Author:	McDonald, Malcolm
Corporate Author:	ebrary, Inc
Other Authors:	Wilson, Hugh, 1962-
Format:	eBook
Language:	English
Published:	Chichester, West Sussex, U.K. : Wiley, 2011.
Edition:	7th ed.
Subjects:	Marketing > Management. Marketing > Planning. Electronic books.
Online Access:	Connect to the full text of this electronic book

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