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Advertising in the age of persuasion : building brand America, 1941-1961 /

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"Advertising in the Age of Persuasion documents and analyzes the implementation of the American strategy of consumerism during the 1940s and 1950s, and its ongoing ramifications. Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and represen...

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Bibliographic Details
Main Author: Spring, Dawn
Corporate Author: ebrary, Inc
Format: eBook
Language:English
Published: Houndmills, Basingstoke, Hampshire [England] ; New York : Palgrave Macmillan, 2011.
Subjects:
Branding (Marketing) > United States > History > 20th century.
Consumption (Economics) > United States > History > 20th century.
Free enterprise > United States > History > 20th century.
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Call Number: HF5415.1255 .S67 2011eb
 
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