The value of arts for business /

"The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the art...

Full description

Bibliographic Details

Main Author:	Schiuma, Giovanni
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Cambridge ; New York : Cambridge University Press, 2011.
Subjects:	Creative ability in business. Management. Arts. Electronic books.
Online Access:	Connect to the full text of this electronic book