Building a marketing plan : a complete guide /
"This book aims to provide a comprehensive, holistic, and practical framework for the essential business process of marketing planning. It is targeted toward students of marketing and business practitioners-- marketers and nonmarketers alike-- and draws together elements of theoretical concepts...
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York, N.Y. :
Business Expert Press,
2011.
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| Edition: | 1st ed. |
| Series: | Marketing strategy collection.
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| Subjects: |
| Summary: | "This book aims to provide a comprehensive, holistic, and practical framework for the essential business process of marketing planning. It is targeted toward students of marketing and business practitioners-- marketers and nonmarketers alike-- and draws together elements of theoretical concepts, strategic thinking processes, latest research findings, and marketing applications in a straightforward, logical manner"--Abstract. |
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| Physical Description: | xiv, 221 pages : illustrations ; 23 cm. |
| Bibliography: | Includes bibliographical references (pages [207]-212) and index. |
| ISBN: | 9781606491591 (pbk.) 1606491598 (pbk.) |
| ISSN: | 2150-9654 |