Building a marketing plan : a complete guide /

"This book aims to provide a comprehensive, holistic, and practical framework for the essential business process of marketing planning. It is targeted toward students of marketing and business practitioners-- marketers and nonmarketers alike-- and draws together elements of theoretical concepts...

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Bibliographic Details

Main Author:	Wong, Ho Yin
Other Authors:	Radel, Kylie, Ramsaran-Fowdar, Rooma R.
Format:	Book
Language:	English
Published:	New York, N.Y. : Business Expert Press, 2011.
Edition:	1st ed.
Series:	Marketing strategy collection.
Subjects:	Marketing > Planning. Marketing > Management.