Brand valued : how socially valued brands hold the key to a sustainable future and business success /

"New techniques to refresh and recharge your brands. How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged.The success of recent "green" campa...

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Bibliographic Details

Main Author:	Champniss, Guy
Other Authors:	Rodes Vila, Fernando
Format:	Book
Language:	English
Published:	Chichester, West Sussex : Wiley, 2011.
Subjects:	Branding (Marketing) > Social aspects. Social responsibility of business. BUSINESS & ECONOMICS / General.
Online Access:	Contributor biographical information Publisher description Table of contents only