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Data mining techniques in CRM : inside customer segmentation /

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Bibliographic Details
Main Author: Tsiptsis, Konstantinos
Other Authors: Chorianopoulos, Antonios
Format: eBook
Language:English
Published: Hoboken, N.J. : Wiley, 2009.
Series:Wiley online library.
Subjects:
Customer relations > Management > Data processing.
Customer relations > Management.
Data mining.
Electronic books.
Online Access:Connect to the full text of this electronic book
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by Tsiptsis, Konstantinos
Published 2009
Book
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