Data mining techniques in CRM : inside customer segmentation /

Bibliographic Details
Main Author:	Tsiptsis, Konstantinos
Other Authors:	Chorianopoulos, Antonios
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, 2009.
Series:	Wiley online library.
Subjects:	Customer relations > Management > Data processing. Customer relations > Management. Data mining. Electronic books.
Online Access:	Connect to the full text of this electronic book

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