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Data mining techniques in CRM : inside customer segmentation /

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Bibliographic Details
Main Author: Tsiptsis, Konstantinos
Other Authors: Chorianopoulos, Antonios
Format: eBook
Language:English
Published: Hoboken, N.J. : Wiley, 2009.
Series:Wiley online library.
Subjects:
Customer relations > Management > Data processing.
Customer relations > Management.
Data mining.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:0470685816
6612491140
9780470685815
9786612491146
DOI:10.1002/9780470685815