Winning at new products : creating value through innovation /
| Main Author: | Cooper, Robert G. (Robert Gravlin), 1943- |
|---|---|
| Corporate Author: | ebrary, Inc |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
Basic Books,
[2011]
|
| Edition: | 4th ed. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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