Winning at new products : creating value through innovation /

Bibliographic Details

Main Author:	Cooper, Robert G. (Robert Gravlin), 1943-
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	New York : Basic Books, [2011]
Edition:	4th ed.
Subjects:	New products. Electronic books.
Online Access:	Connect to the full text of this electronic book