Understanding proactive customer orientation : construct development and managerial implications /
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| Corporate Author: | |
| Format: | Thesis eBook |
| Language: | English |
| Language Notes: | Foreword and abstract in German. |
| Published: |
Wiesbaden :
Gabler Verlag,
[2011]
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| Series: | Gabler research.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Electronic resource. |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 3834968919 (electronic bk.) 9783834968913 (electronic bk.) |
| DOI: | 10.1007/978-3-8349-6891-3 |