The brutal truth about Asian branding : and how to break the vicious cycle /

"The world of Asian* brands is best characterized by complementary portions of confusion, delusion and outright ignorance by senior managers and brand owners. The net result is that the development of Asian brands has been arrested and significantly lags behind those in the West. Repeated surve...

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Bibliographic Details

Main Author:	Baladi, Joseph
Format:	eBook
Language:	English
Published:	Singapore : Wiley, 2011.
Subjects:	Business. Brand name products > Asia. Branding (Marketing) > Asia. Electronic books.
Online Access:	Connect to the full text of this electronic book