Product and market development for subsistence marketplaces /

This volume provides a more detailed and profound understanding of an important and, until recently ignored, global phenomenon: marketplaces where individuals living in poverty buy/sell products and services. It is estimated that as many as 4 billion people with buying power exceeding $14 trillion f...

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Bibliographic Details
Corporate Author:	Emerald Publishing Group
Other Authors:	Rosa, José Antonio, 1955-, Viswanathan, Madhu
Format:	eBook
Language:	English
Published:	Amsterdam ; Boston : Elsevier/JAI, 2007.
Edition:	1st ed.
Series:	Advances in international management ; v. 20.
Subjects:	Consumer behavior > Developing countries > Congresses. Consumers > Developing countries > Congresses. Marketing > Developing countries > Congresses. Subsistence economy > Congresses. Sales & marketing. Sales & marketing management. BUSINESS & ECONOMICS > Marketing > General. Electronic books.
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Call Number:		HF5415.33.D44 P76 2007

HF5415.33.D44 P76 2007	Available